BRP Press Release
On International Anti-Bullying Day, BRP is taking a powerful stand against bullying with United Nations Anti-Bullying Day.
Valcourt, Quebec, May 4, 2023 – Today, on United Nations Anti-Bullying Day, BRP Inc. (TSX:DOO; NASDAQ:DOOO) is taking a stand to end intimidation in schools by helping those who need it the most. To drive positive change, BRP is creating an online hub that provides easy access to resources offered by its community partners. These tools are specifically tailored to help youth, parents, and school staff to deal with the difficult situations they encounter on a day to day basis. This initiative is part of BRP’s Ride Out Intimidation program which has already contributed nearly CAD $2 million in community investments to organizations across all regions where BRP operates.
“Since we chose to Ride Out Intimidation, thousands of people at BRP and within our network have rallied around this universal cause to find creative solutions to end any form of intimidation and influence positive behavior,” says Anne-Marie LaBerge, Chief Marketing Officer at BRP. “On this internationally significant day, we are proud to unveil the tools that resulted from our partnerships with experts in the anti-bullying field to help deal with intimidation at home, at work and at play, and address this pressing social challenge that is far too common in our society.”
This online hub hosts resources from BRP’s community partners who are anti-bullying experts and that provide several relevant tools to address this crucial issue: Ditch The Label, Born This Way Foundation, Fondation Jasmin Roy Sophie Desmarais, Dare To Care, No Time For That, Bully Zero, Fundación NEMI, The Polar Academy, World Anti Bullying Forum, Bikers Against Bullies USA and Friends.
By connecting its network of employees, dealers, suppliers and passionate riders to its partners, BRP is also providing a rallying point for all its stakeholders to generate impact in their respective communities.
BRP is constantly looking at truly moving the needle on social issues that touch people in their everyday lives. This dedication is reflected in its Corporate Social Responsibility (CSR25) commitment to foster positive change worldwide and invest 1% of annual pre-tax profits in local and global causes by 2025.
To contribute to this cause, BRP invites everyone to share this video on their social media channels as well as the new online hub.
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